Neuromarketing: Understanding the Buy Buttons in

Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain Patrick Renvoise, Christophe Morin
Publisher: Nelson, Thomas, Inc.

Renvoisé and Morin deal with the science of making a sale. Buy the book: http://www.amazon.com/Neuromarketing-Understanding-Buttons-Customers-Brain/dp/078522680X. For the reptilian brain via a slideshow by Christophe Morin of SalesBrain, as well as an interview with the show's creator and co-author of the book “Neuromarketing: Understanding the Buy Buttons in your Customer's Brain.”. Market to one's old brain according to authors Patrick Renvoise and Christophe Morin (co-founders of SalesBrain) of the book Neuromarketing - Understanding the "Buy Buttons" in Your Customer's Brain. Influence: The Psychology of Persuasion – Robert B. 2) “Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain”;. 3) “Your Creative Brain: Seven Steps to Maximize Imagination, Productivity, and Innovation in Your Life”;. In their book, Neuromarketing: Understanding the buy buttons in your customer's brain, Christophe Morin and Patrick Renvoise describe a very simple approach to setting up a pitch. You are making a presentation to your marketing and sales team about your ideal customer. Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain. You describe your ideal customer-high level business executives- in terms of demographics, psychographics, personas, A metaphor is a literary device (word-related) to aid understanding by connecting something less familiar with something more familiar. According to the folks at SalesBrain, customers' “buy buttons” are located in the old brain or reptilian brain. According to Christophe Morin, MBA, co-author with Patrick Renvoise of the book "Neuromarketing: Understanding the Buy Buttons in your Customer's Brain" currently ranked in the top 50 Marketing books on Amazon.com. Download Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain Patrick Renvoise - Share Book Recommendations With Your Friends. Patrick Renvoise & Christophe Morin. Posted by David on Jan 13, 2011 in Recommend Reading | 0 comments. Patrick Renvoise, Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain 2007 | ISBN: 078522680X, 1595551352 | EPUB, MOBI | 256 pages | 1,7. Christophe Morin is the co-founder of SalesBrain and co-author of Neuromarketing: Understanding the buy buttons of your customer's brain. Neuromarketing: Understanding the Buy Buttons in your Customer's Brain.